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Prime Video makes changes by setting launch date for ad delivery in Canada

TORONTO-

Amazon’s Prime Video has chosen the date it will begin showing ads on its streaming service in Canada.

Representatives for the company told the Canadian Press they have marked Feb. 5, 2024, for the launch of ad breaks in its television and film programming, which includes the action series “Reacher” and the documentary “Mr. Dressup.”

The ad tier will now default to the retailer’s Prime membership, which includes shipping discounts. However, subscribers can opt out of ads by paying an additional $2.99 ​​per month.

The announcement comes as streaming companies look for new ways to increase revenue, leading many to introduce ad tiers on their cheapest monthly plans while increasing the price of ad-free plans .

Prime Video, which first announced plans to launch “limited ads” in September, says it will run “significantly fewer ads than linear TV and other streaming TV providers.”

Viewers in the United States, where Amazon already operates a free ad-supported streaming service called Freevee, will start seeing ads on Prime Video a week earlier than in Canada, on January 29, 2024.


This report by The Canadian Press was first published Dec. 27, 2023.

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