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LinkedIn to roll out TikTok-style video option


by: Lauren Irwin



(The Hill) — LinkedIn plans to roll out TikTok-style video options for its platform. The professional networking platform told Axios that it is testing the video option for users.

“(We) are testing new ways to help members more easily discover relevant and timely videos to watch on LinkedIn,” Suzi Owens, a company spokesperson, told the news outlet.

The video option will appear next to the home button at the bottom of the app navigation bar.

Austin Null, chief strategy officer, shared a screen recording of the new video option on his app and said he “told y’all that when LinkedIn as a product catches up to other platforms , it was finished”.

The video option is very similar to the feed on TikTok and the 2020 launch of Instagram Reels. Brendan Gahan, co-founder and CEO of Creator Authority, told Axios that while it’s rarer for users to have more than a million followers on LinkedIn, their connections tend to be “closer, deeper and more reliable.

The Hill has reached out to LinkedIn for more information on the new service.


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