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Hello to you too, Starbucks


I’ve become almost numb to the deluge of notifications that hit my phone every day. But when an app sends a simple “Hi!” » very human. message, apparently that’s enough to stop me in my tracks. And Starbucks just sent this exact push notification to God knows how many devices a few minutes ago. What purpose? Who knows?

Just hi. No other context. A random hello on a gloomy, rainy Tuesday (here in New York). So I typed. It simply took me to the Starbucks app without any special destinations or obvious promotions attached to the prompt.

The edge has reached out to Starbucks for more details on this new review. I’m not one to be rude, so hello, whoever you are.

But now I’m going to turn off the app notifications. Because this is a perfect example of how this privilege is used cowardly.


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