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Google ‘considers charging’ for premium AI-powered search results

Google is considering charging users for “premium” internet search results powered by artificial intelligence (AI), according to a report.

The tech giant is reportedly exploring several ideas for how to use the technology, including integrating improved search tools as part of its premium subscription services.

GoogleGoogle’s main search engine would remain free to use under the proposals, with additional content available to those who pay a fee, sources told the Financial Times.

Ads would continue to appear alongside search results, even for subscribers, according to the report.

More than a billion people use the search tool every month, according to estimates.

Google already charges for certain features such as additional storage space and sound.AI Premium”, which provides access to its new Gemini AI assistant in Gmail and Docs.

But it would be the first time that one of the company’s core products would be placed behind a paywall.

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The Financial Times said it was informed of the proposals by three sources at Google.

It says engineers have been working on developing improved AI tools, but executives have not yet decided if and when to launch the feature.


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A spokesperson for the company told Sky News: “We are not working on or planning an ad-free search experience.

“As we have done many times before, we will continue to develop new premium features and services to improve our subscription offerings on Google.”

They added: “We have nothing to announce at this time.”

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It comes amid intense competition between tech companies over AI and how to use it, with some commentators accusing Google of struggling to keep up with rivals such as Google. ChatGPT.

Last month it emerged that the company had decided to restrict your Gemini AI chatbot to answer questions related to elections in some countries due to concerns about the information provided to users.

In February, Google also blocked the tool from generating images following complaints about “inaccurate” historical depictions of people.

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