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Canadian Soccer Business CEO defends controversial Canada Soccer deal | Radio-Canada Sports

Canadian Soccer Business, which represents, among other assets, Canada Soccer’s corporate partnerships and broadcast rights, took its cut this year.

Politicians were clamoring for the contract between the two. Players have complained that the agreement between the CSB and Canadian soccer’s governing body is delaying the game and preventing national teams from getting the type of preparation they need.

Mark Noonan, who is also CEO of Canadian Soccer Business and commissioner of the Canadian Premier League, is no surprise.

He recalls Christine Sinclair’s farewell international match on December 5, a 1-0 victory over Australia at BC Place Stadium in front of a capacity crowd of 48,112.

While Canadian national team matches are usually broadcast only on OneSoccer, TSN also aired Sinclair’s swan song.

“This was 100 percent orchestrated by Canadian Soccer Business,” Noonan said.

CSB obtained the rights from Mediapro and entered into an agreement with TSN and Canada Soccer.

“In a perfect world, TSN would pay royalties to Mediapro. They weren’t willing to do that,” Noonan said.

“We gave them a fully produced game for free,” he added. “They made it a little bit better and grew their network. They have a big platform and sending out the greatest player in Canadian football the right way was really important for everyone involved in the game.

“For us, it was the right thing to do. So we found a way to make it happen.”

WATCH | Sinclair sits down for an interview with CBC Sports:

Christine Sinclair looks back on a record-breaking career

The all-time international goalscorer speaks with CBC Sports’ Andi Petrillo ahead of her final two matches for Canada.

CSB, which shares ownership with the Canadian Premier League, was announced in March 2018 as “a new sports business representing commercial assets and inventory for marquee soccer properties in Canada.”

He represents corporate partnerships and broadcast rights for women’s and men’s national team programs, all commercial assets of the PLC, Canadian Championship and Canadian grassroots soccer programs.

Canada Soccer, which has no stake in CSB, is expected to receive about $4 million a year currently under the deal as a “duty guarantee beneficiary.” This amount has been increased by approximately $500,000 each year until the 2026 World Cup.

Noonan says discussions continue with Canada Soccer on a possible modification of the agreement.

“We hope that with the new management (of Canada Soccer) we can really continue to work on this relationship. We continue to play a role in driving the growth of soccer in this country,” Noonan said.

“We have been unfairly criticized by people who have other agendas. We no longer apologize,” he added. “We were unfairly punched in the face.”

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