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Amazon’s Prime Video will start showing ads in February | Radio-Canada News

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It will cost Canadian viewers $2.99 ​​per month to opt out of ads on Amazon’s Prime Video starting in February. Company representatives told the Canadian Press they will introduce commercial breaks in TV shows on the streaming service starting February 5, 2024 for customers who choose not to pay extra.

Canadian viewers can opt out of ads by paying an additional $2.99 ​​per month.

Amazon has announced that it will introduce commercial breaks in TV shows on the Prime Video streaming service on February 5, 2024 for customers who choose not to pay extra. (Francis Mascarenhas/Reuters)
It will cost Canadian viewers $2.99 ​​per month to opt out of ads on Amazon’s Prime Video starting in February.

Company representatives told the Canadian Press they will introduce commercial breaks in TV shows on the streaming service on February 5, 2024 for customers who choose not to pay extra.

Prime Video first announced plans to launch “limited ads” in September.

The tech giant said in an email to customers that it would “aim to have significantly fewer ads” than traditional TV channels and other streaming providers, and that ads “will allow us to continue to invest in engaging content and continue to increase that investment over a long period of time.” period of time.”

Amazon’s announcement follows other major streaming platforms, such as Netflix and Disney+, in introducing ads with the option to opt out by paying more.

Prime Video users in the United States, where Amazon also operates a free ad-supported streaming service called Freevee, will start seeing ads a week earlier than in Canada, on January 29, 2024.

With files from the Associated Press

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